Guys, I get it. You want the feel of leather and metal against your skin. But I’m here to tell you, a fashion bracelet, no matter how well made, is not the answer. I’m really just trying to figure out which fashion “expert” decided that guys want a woven leather bracelet with a metal clasp “inspired by” a marine shackle or riding buckle? Especially when they offer it for $69, or ask us to splurge for the $129 version based on a “rugged Swedish design.” Seriously? When did a Swede ever wear a rugged leather $129 fashion bracelet? Fashion gurus: Swedes everywhere are laughing at your feeble efforts.
In the 1980s I grew up in New England and my outfitter of choice was (naturally) Eastern Mountain Sports (EMS). In the early 1990s I relocated to California and switched to Recreational Equipment, Inc. (REI) and their small outlet in San Francisco’s East Bay. Then back to New York and a regular drive to the Campmor outlet in Paramus. These outlets always emphasized everything I wanted in an outfitter: utility, quality, flexibility, and economy. And none of them ever – ever – offered a fashion bracelet for men.
So I went looking. Campmor sells a paracord bracelet for $5.99. It comes in five colors and is woven from two and a half meters of 160 kilogram test line. Yeah, a Swede would wear one of those. REI has a similar band for sale, plus a do-it-yourself version, and also acupressure bracelets. The EMS website stubbornly refused to return any results as I searched for a bracelet. I could almost hear the website laughing at my feeble efforts.
Still, even a basic web search turns up hundreds of options from Inox, J.Crew, Mooby, Jared, Royal Republiq and Alor. Maybe I’m out of touch. When did this become a trend? How did this become a trend? Swedes everywhere want to know.